Most social agents are focused on Facebook, YouTube, Twitter, Instagram and LinkedIn. But Slideshare? A great social platform, SlideShare is overlooked and underutilized.
Tell your communities story!
#1 Design presentation to Impress
Since few marketers consistently upload content to SlideShare, there’s much less competition than on the other social channels. SlideShare can generate some nice content exposure from the beginning.
Use SlideShare to get your content in front of more people.
Create niche specific / local market content & design an appealing (and resourceful) presentation to upload to SlideShare, you’re very likely to see a few hundred views immediately,with little promoting.
#2: Rank Higher With Keywords and Phrases
Also include your keyword or phrase in the title and description of your presentation, as well as the tags. Make your keyword the first tag for the presentation, and then choose closely related tags to follow.
If you don’t already know how to do keyword research, the video above can help you get started
#3: Use How-To Guides to capture readers
Visual content is hot and it’s not going away. SlideShare is an obvious fit for visual content.
The presentation below is an example of how CAR uses an info-graphic to explain the Real Estate market.
Info-graphics make it easier for others to understand what you are presenting / sharing.
#4: Grab Attention With List Titles
Create a top 10 Restaurant for your market
Top 10 Homes for Sale this week in "City"
Top 10 Golf Course's
Top Local Attractions in "City"
With just one list presentation, you can lure readers in and get on the radar of the people who you want in your target market. If you’re lucky, they’ll share the presentation with their followers. "Potential online referrals"
#5: Get Featured on the SlideShare Homepage
Editors tend to pick new presentations to feature on the homepage. With this in mind, make sure you post new content early in the day so it has a full day to be seen by viewers and SlideShare’s editors.
