Friday, December 20, 2013
Tuesday, December 10, 2013
Increase Your Daily Traffic
5 different ways to bring in tons of new traffic to your own websites daily
1. Building Your Email Database – Regardless of what
happens with SEO best practices, real estate social media marketing, etc. in
the future, your database is something you can always count on. When you take
good care of your people, they in turn will do the same for you..
Remember that these are real people who signed
up with you for a particular reason, and you should do your best to ensure that
they continue to receive the best information, tips and news for your local
market.
2. Real Estate Video Marketing – As you may have heard in
one of our most recent posts, this is one of the most overlooked niches still
today, as only 4% of agents are actually taking advantage of this tactic
(according to Realtor.com).
Video can draw a ton of visitors, can be reproduced multiple times
without duplicate content issues, gets ranked very well in Google and can
totally go viral with social sharing. If you are not currently using this, then
you must integrate this into your real estate marketing plan ASAP!
3. Real Estate Blog & Guest Blogging – Your website is
simply one of the most important ingredients for a successful marketing
campaign. Essentially, your domain will become the central hub where all other
pages will point back to. Therefore, it must be consistently updated.
Additionally, you will want to network with local professionals in
your area in order to post related content to their websites as well. This is a
powerful way to build up your authority and influence online and to attract new
customers to your site. Plus it’s great for SEO.
4. Google Places – We absolutely love this
platform, because you can rank for your real estate marketing keywords in such
a short amount of time. It gives you top exposure, a clean business listing and
will build credibility for your business as well
5. Facebook & Social Media – Of course, one of the favorite
marketing tools is Facebook pages
A way to get other professional interacting with each other in one
place and streaming live updates. Additionally, be sure to take advantage of
many other social media tools as well.
Find Us on and lets connect
Monday, November 18, 2013
Social Media Agent Training
 |
| Socially Savvy Sara Forkel Agent Training class in Victorville on November 19, 2013 11:00 - 1:00. |
Sunday, November 17, 2013
Sharing Tom Ferry's CEO Agent Sales Manual
| Tom Ferry’s CEO Agent Sales Manual |
| powered by GoBookee.org |
Agents as you all know I am all about education and being on top of the latest and greatest tools with social media. When it comes to Coaching you all know I have been to them all now and Tom Ferry and his training still remains my favorite! He has managed to merge the old and still relevant ways of marketing oneself with the new channels available to those willing to implement the ever changing online opportunities today's technology age makes available to those willing to adapt... 5 years and counting Tom Ferry is still my top choice and the only one I recommend to my clients for coaching,agent systems, and tools that work if you work them!
Hope you take away at least one lesson from what Tom has Shared and I have posted for you!
~ Sara Forkel
Wednesday, October 23, 2013
Master Social Media Today FREE in Rancho
Forgot to reserve you seat CALL NOW!!!!
909-660-8330
or 213-840-6990
and leave a message save a seat for .....
Wednesday, September 25, 2013
Social media training class in Carlsbad
Teaching social media in Carlsbad to agents event sponsored by Parkfield Escrow.
Friday, August 30, 2013
Socially Savvy Sara Forkel Recommendations
Multi Media Marketing Strategist Consultant, Real Estate Industry Specialist
Socially Savvy
Elizabeth Rodriguez, ePro
Real Estate Professional at RE/MAX TIME Realty
June 19, 2012, Elizabeth was with another company when working with Sara at Socially SavvySara is a highly knowledgeable person in the area of social media. She is effective in her performance and knows exactly how to guide the people she is working with, be them novices or seasoned individuals in the world of social media, Sara is an expert in what she does and definitely gets the job done.Juan Carlos Cardenas
Real Estate Agent/Broker Associate at Century 21 Americana
June 6, 2012, Juan Carlos was with another company when working with Sara at Socially SavvySara is very knows Multi Media Marketing, I have followed half her advice and I have had great results. I would highly recommend Sara.Javier Acosta
Director at Ariix
May 16, 2012, Javier worked directly with Sara at Socially SavvySara is a very diligent, discipline and hard working person. She is very dedicated and loyal to her customers. I can recommend her as a social media strategist consultant.O.J. Rodriguez
Southern California Real Estate Market Specialist
February 14, 2012, O.J. was Sara's clientSara's Marketing background, social media expertise, knowledge of 21 online tools and system set her apart from experts in Marketing and PR using Social Media increasing market share.Joe Vera
Owner, Joe Vera Seminars
August 18, 2011, Joe was Sara's clientAfter a few minutes with Sara you will feel better about yourself. She has a spirit for elevating others. This is a gift she shares through her person and profession.Angel Hall
Agent at Century 21 Exclusive Properties
June 13, 2011, Angel was Sara's clientSara is extreamly knowledgeable in marketing & increasing your social network business as well as marketing yourself off the internet. I highly recommend Sara & her services.Brian Forkel
Sr. Account Executive Stewart Title
June 1, 2011, Brian managed Sara indirectly at Socially SavvySara is extremely knowledgeable when it involves exposure for individuals and groups with Social Media Marketing. An expert in her field, Sara as well has a keen sense in business with fresh ideas for maximum recognition via the internet. She works long hours and continually educates herself with the latest technology to satisfy her continual growing clientele.Hing Ling Li
Realtor at Century 21 Exclusive Properties
May 29, 2011, Hing Ling was with another company when working with Sara at Socially SavvySara is a detail-oriented manager who watches the balance sheet like a hawk without ever losing sight of the strategic objectiveArt Flores
CDPE, SFR Realtor
May 19, 2011, Art was Sara's clientShe is professional. Hard working and knows her stuff. She is an expert in her field and is always willing to help out. No project is to difficult for her to handle. I gladly recommend Sara!Phillip Allen
Sales Associate/Hal Elliott Real Estate Brokerage
December 8, 2010, Phillip was Sara's clientWhen we met Sara we were skeptical of seeing any real results from social media marketing; but in a very short time we were amazed with the results. Sara's ability to focus, plan, and put an action-plan in place has given us results we not only can measure, but results we can take them to the bank...!!!
We consider Sara our 'Partner' in marketing our companies...!!
Wednesday, August 14, 2013
Friday, June 14, 2013
Saturday, September 15, 2012
Thursday, September 13, 2012
Home for Sale! What marketing plan?
When showing homes in this current market, I often acknowledge to myself that something is really wrong with the picture. Have you ever gotten the feeing that the home you are showing will not sell in your lifetime? Perhaps pricing, appearance, and marketing are missing from the big picture? It's as though the home was listed without a marketing plan. Someone just placed a sign in the ground!
The home could sell, but my experience tells me that the home has little or no chance of ever selling as it is currently marketed. Why is this? Inexperience or indifference comes to mind.
You cannot help but wonder is anyone advising the seller on the homes' appearance, pricing, or any other negatives impeding the sale of the home. But these are all issues that can be corrected!
Pricing a Home to Market: A real estate professional does not list a home at any price the seller chooses. We've gotten used to listing the home at the seller's price. We did not have to qualify the price. Some agents were just buying the listing!
Telling the seller the home is worth way more than the market value just to get the listing. The only problem is that now the homes are not selling! We are in buyer markets in many areas of the nation. If you are so sure the home will sell at the agreed upon listing price … then place in the listing agreement a clause that states, "At no time during the term of the listing agreement will you request a price reduction!"
Identify the Competition: Take off the rose colored glasses, and inform the seller of real current conditions for his home. Competition in price range: from new homes, current market inventory, market absorption rates, offered builder incentives, bonuses, upgrades, improvements, increased commissions and other incentives.
Determine the Negatives and Objections and Correct: Walk the entire property, and take notes! Notes are very important! Date the notepad, and have the seller initial it. If the home needs interior or exterior paint, carpeting, a new roof, or furnaces -- be sure that it is done. This is why they call the current market a buyer's market. There are more goods available for buyers to pick and choose what they want to buy and they can be negotiated on the buyer's terms.
Clean and Immaculate Homes Sell: Cleanliness helps homes sell more quickly -- and at a higher price.
Smelly Homes are Offensive: Vacant homes should be aired out frequently. Odors should never be masked with heavy scented perfumes etc.
Neutralize Those Colors: Neutral colors appeal to more people, so they have a greater chance of selling. Darker colors tend to be more spatial and confining.
Maintain the Exterior: Nothing is worse to drive into a great neighborhood that the buyer really likes and pulling up to the house -- overgrown lawn and all. Homes offered for sale where the lawn is not trimmed appear as "foreclosure bait!" The buyer will say, "Next!"
Don't Posture: When another offer comes in, work it! Don't say I have another offer coming in when you don't! If you do the buyer will step back and wait. Several weeks later when the listing is still showing as, "ACTIVE" the buyer may come back at an even lower price. Selling is not based upon manipulation, or "Liar's Poker!" It is employing time tested strategies, and negotiation skills that allow us to earn a very good living.
Make Available Your Current Contact Information: Voice mails and recording machines need to forward, or provide alternative numbers where you can be reached immediately. If you are going out of town, or plan to go on vacation, have someone cover for you. Return all calls the same day. Do not have other agents show their listings for you without notifying the client first. That is abusive. If you're going to work real estate, then be willing to do what it takes! Remember, others are depending upon you!
Ron Jones
Wednesday, September 5, 2012
Sunday, September 2, 2012
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