Wednesday, September 25, 2013

Social media training class in Carlsbad

Teaching social media in Carlsbad to agents event sponsored by Parkfield Escrow.

Friday, August 30, 2013

Socially Savvy Sara Forkel Recommendations

  1. Multi Media Marketing Strategist Consultant, Real Estate Industry Specialist

    Socially Savvy

    Elizabeth Rodriguez, ePro
    Elizabeth Rodriguez, ePro
    Real Estate Professional at RE/MAX TIME Realty
    Sara is a highly knowledgeable person in the area of social media. She is effective in her performance and knows exactly how to guide the people she is working with, be them novices or seasoned individuals in the world of social media, Sara is an expert in what she does and definitely gets the job done.
    June 19, 2012, Elizabeth was with another company when working with Sara at Socially Savvy
    Juan Carlos Cardenas
    Juan Carlos Cardenas
    Real Estate Agent/Broker Associate at Century 21 Americana
    Sara is very knows Multi Media Marketing, I have followed half her advice and I have had great results. I would highly recommend Sara.
    June 6, 2012, Juan Carlos was with another company when working with Sara at Socially Savvy
    Javier Acosta
    Javier Acosta
    Director at Ariix
    Sara is a very diligent, discipline and hard working person. She is very dedicated and loyal to her customers. I can recommend her as a social media strategist consultant.
    May 16, 2012, Javier worked directly with Sara at Socially Savvy
    O.J. Rodriguez
    O.J. Rodriguez
    Southern California Real Estate Market Specialist
    Sara's Marketing background, social media expertise, knowledge of 21 online tools and system set her apart from experts in Marketing and PR using Social Media increasing market share.
    February 14, 2012, O.J. was Sara's client
    Joe Vera
    Joe Vera
    Owner, Joe Vera Seminars
    After a few minutes with Sara you will feel better about yourself. She has a spirit for elevating others. This is a gift she shares through her person and profession.
    August 18, 2011, Joe was Sara's client
    Angel Hall
    Angel Hall
    Agent at Century 21 Exclusive Properties
    Sara is extreamly knowledgeable in marketing & increasing your social network business as well as marketing yourself off the internet. I highly recommend Sara & her services.
    June 13, 2011, Angel was Sara's client
    Brian Forkel
    Brian Forkel
    Sr. Account Executive Stewart Title
    Sara is extremely knowledgeable when it involves exposure for individuals and groups with Social Media Marketing. An expert in her field, Sara as well has a keen sense in business with fresh ideas for maximum recognition via the internet. She works long hours and continually educates herself with the latest technology to satisfy her continual growing clientele.
    June 1, 2011, Brian managed Sara indirectly at Socially Savvy
    Hing Ling Li
    Hing Ling Li
    Realtor at Century 21 Exclusive Properties
    Sara is a detail-oriented manager who watches the balance sheet like a hawk without ever losing sight of the strategic objective
    May 29, 2011, Hing Ling was with another company when working with Sara at Socially Savvy
    Art Flores
    Art Flores
    CDPE, SFR Realtor
    She is professional. Hard working and knows her stuff. She is an expert in her field and is always willing to help out. No project is to difficult for her to handle. I gladly recommend Sara!
    May 19, 2011, Art was Sara's client
    Phillip Allen
    Phillip Allen
    Sales Associate/Hal Elliott Real Estate Brokerage
    When we met Sara we were skeptical of seeing any real results from social media marketing; but in a very short time we were amazed with the results. Sara's ability to focus, plan, and put an action-plan in place has given us results we not only can measure, but results we can take them to the bank...!!!

    We consider Sara our 'Partner' in marketing our companies...!!
    December 8, 2010, Phillip was Sara's client

Wednesday, August 14, 2013

My Bizcard

Saturday, September 15, 2012

Thursday, September 13, 2012

Home for Sale! What marketing plan?


When showing homes in this current market, I often acknowledge to myself that something is really wrong with the picture. Have you ever gotten the feeing that the home you are showing will not sell in your lifetime? Perhaps pricing, appearance, and marketing are missing from the big picture? It's as though the home was listed without a marketing plan. Someone just placed a sign in the ground!
The home could sell, but my experience tells me that the home has little or no chance of ever selling as it is currently marketed. Why is this? Inexperience or indifference comes to mind.
You cannot help but wonder is anyone advising the seller on the homes' appearance, pricing, or any other negatives impeding the sale of the home. But these are all issues that can be corrected!
Pricing a Home to Market: A real estate professional does not list a home at any price the seller chooses. We've gotten used to listing the home at the seller's price. We did not have to qualify the price. Some agents were just buying the listing!
Telling the seller the home is worth way more than the market value just to get the listing. The only problem is that now the homes are not selling! We are in buyer markets in many areas of the nation. If you are so sure the home will sell at the agreed upon listing price … then place in the listing agreement a clause that states, "At no time during the term of the listing agreement will you request a price reduction!"
Identify the Competition: Take off the rose colored glasses, and inform the seller of real current conditions for his home. Competition in price range: from new homes, current market inventory, market absorption rates, offered builder incentives, bonuses, upgrades, improvements, increased commissions and other incentives.
Determine the Negatives and Objections and Correct: Walk the entire property, and take notes! Notes are very important! Date the notepad, and have the seller initial it. If the home needs interior or exterior paint, carpeting, a new roof, or furnaces -- be sure that it is done. This is why they call the current market a buyer's market. There are more goods available for buyers to pick and choose what they want to buy and they can be negotiated on the buyer's terms.
Clean and Immaculate Homes Sell: Cleanliness helps homes sell more quickly -- and at a higher price.
Smelly Homes are Offensive: Vacant homes should be aired out frequently. Odors should never be masked with heavy scented perfumes etc.
Neutralize Those Colors: Neutral colors appeal to more people, so they have a greater chance of selling. Darker colors tend to be more spatial and confining.
Maintain the Exterior: Nothing is worse to drive into a great neighborhood that the buyer really likes and pulling up to the house -- overgrown lawn and all. Homes offered for sale where the lawn is not trimmed appear as "foreclosure bait!" The buyer will say, "Next!"
Don't Posture: When another offer comes in, work it! Don't say I have another offer coming in when you don't! If you do the buyer will step back and wait. Several weeks later when the listing is still showing as, "ACTIVE" the buyer may come back at an even lower price. Selling is not based upon manipulation, or "Liar's Poker!" It is employing time tested strategies, and negotiation skills that allow us to earn a very good living.
Make Available Your Current Contact Information: Voice mails and recording machines need to forward, or provide alternative numbers where you can be reached immediately. If you are going out of town, or plan to go on vacation, have someone cover for you. Return all calls the same day. Do not have other agents show their listings for you without notifying the client first. That is abusive. If you're going to work real estate, then be willing to do what it takes! Remember, others are depending upon you!


Ron Jones

Wednesday, September 5, 2012

Photo Site Links

DailyBooth

















Sunday, September 2, 2012

Introduction to SEO

Webinar On Demand: Introduction to SEO ~ HubSpot

Sunday, August 19, 2012

Prospecting Tips

· Prospecting With a Poor Attitude Do you ever notice how sometimes a person's attitude can change your own attitude? In addition to this have you ever noticed how quite often what you expect to happen does happen? People respond to you based upon what you are putting out to them. When you have a great, positive, fun-loving attitude people will like talking to you more. And when your prospects need a real estate agent they are more likely to remember the agent who made the best impression on them. Make that agent be you. When you begin your prospecting sessions coming from a positive attitude and an expectation that you are definitely going to uncover some solid leads, you will often prove yourself to be 100% right. · Not Following-Up With Prospects If you've ever uncovered leads from prospecting and weeks or months later found out that these same people listed their property or completed a transaction with another agent, you know exactly what I'm talking about here. Doing your prospecting is only part of the formula for success in your real estate business. Following-up on the leads you've uncovered and enrolling your prospects in working with you exclusively is really what being a successful real estate agent is all about. · Prospecting the Wrong People Are you prospecting the people you ideally want to be working with? Are you prospecting in the geographical area that has the properties you really want be working on? Sometimes agents get to the point where they now want to work on transactions that will earn them more commission dollars per transaction than what they've normally worked on in the past. If this is true for you make sure you are prospecting the people who will be closing the exact kind of transactions you want to be working on. · Not Asking Your Prospects for Referrals When you are prospecting you will maximize your results when you ask your prospects who they know who may be interested in buying, selling, or leasing in the near future. If any of the people you are prospecting right now aren't looking to do anything themselves you might as well ask them who else they know who may be looking to buy, sell, or lease. And if you have the great attitude we talked about above you are much more likely to have these people want to refer you to someone. Remember...when you're prospecting you're not just prospecting the person you're speaking with in the moment. When you ask the right questions you can also begin prospecting everyone else they know. · Discontinuing Your Prospecting Once You Generate Activity This is one of the biggest, most common mistakes that many agents make. To be the best you can be in your real estate career you need to be prospecting constantly. As you already know there's a time lag from the moment you identify a prospect to the time you successfully close a transaction with them. If you get busy with activity and stop or substantially reduce your prospecting you will most definitely experience a gap in your incoming commissions in the weeks and months ahead. Don't delude yourself about this. Know with certainty that whenever you slow down your rate of prospecting you will substantially decrease your income for the year.

Friday, June 1, 2012

3 Reasons Agents need online marketing campaign...

1. Home Buyers use the Internet to search for a home more then any other form of media

2. Home Buyers have voiced that the 2 most important features are photos and detailed descriptions

3. Home Buyers are 9 times more likely to find a home online over the newspaper that they ultimately  purchase


5 Friday Favorites

Evernote ~ Remember everything. Capture anything. Save your ideas, things you like, things you hear, and things you see. Access anywhere. Evernote works with nearly every computer, phone and mobile device out there. Find things fast. Search by keyword, tag or even printed and handwritten text inside images.

  Tout ~ 15 Second VIDEO STATUS UPDATES 1 Click to record with Smartphone 1 Click to instantly push to friends (SMS), family, Twitter or Facebook Find and follow friends - and watch their Touts as they happen

  Viddy ~ It’s a simple way for anyone to capture, beautify, and share amazing videos with the world. And it’s free!

  streamzoo ~ Share & discover streams of mobile photos and videos... Express yourself with filters, tilt shift and much more. Earn points for likes and unlock badges for pro features. Compete on the Daily, Weekly and Monthly Leader boards!

  instagram ~ It’s a fast, beautiful and fun way to share your photos with friends and family. Snap a picture, choose a filter to transform its look and feel, then post to Instagram. Share to Facebook, Twitter, and Tumblr too – it's as easy as pie. It's photo sharing, reinvented. Oh yeah, it’s free!




Sunday, April 15, 2012

Free Social Media Training Class


Free Social Media Training Class
When Friday April 20 2012
Where 527 E. Rowland St. Covina Ca 91723
Time 12:30 - 2:30
RSVP and save your seat!
Space is limited so don't wait til its to late.






Monday, February 27, 2012

Listing Classified Sites

Listing Classified Sites

1.Oodle  ~ Oodle marketplace

2. OLX ~  Where Buyers meet Sellers

3. Domestic Sale ~ The Effective Free Classifieds

4. eHouseAds ~ Real Estate Ads

5. YaKaz ~ Classified Ads United States

6. Vast ~ Open Marketplace

7. trovit ~ A search engine for classified ads of Real Estate

8. Lycos ~ Go get it!

9. Local ~ Promote your business online for FREE

10. FrontDoor ~ Homes and Condos for Sale Across America

11. Craigslist

12. Yahoo Real Estate

13. Rentbits ~ Post & Find Rentals

14. CLRsearch ~ The right home in the right place

15. Enormo ~ The Simple house search